Summer Campaign for Evans Cycles

Evans Cycles is one of the UK’s best known High Street bike shops, with stores all over the country. In an age of competitive online retailers, Evans Cycles offer a valuable service to people looking to buy a bike for leisure or commuting. It can often be quite daunting for people with the vast array of bikes and products available and a bike can also be quite a high ticket item, so it is important that customers have somewhere to gain advice and guidance in order to make the right purchase.

Evans Cycles approached me, along with their branding Agency, Studio Kidd, to create a collection of images for their Summer campaign. The brief was to evoke the fun of cycling in the summer time and was aimed at a wide audience, from families wanting to spend time together in the holidays to more serious cyclists.

Working with some great visuals, the locations were set and the crew assembled for several days shooting. The weather was kind to us with the final days shoot being a glorious sunny day on Brighton beach. To see more of the images from this shoot, head over to the Evans Cycles case study.