Vinterior the online furniture marketplace takes on Ikea on the London Underground
I recently had the pleasure of working on a bold and exciting campaign for Vinteria, a vintage furniture brand, in collaboration with design agency 10 Days London. The project was a creative departure from the norm, highlighting the beauty and sustainability of second-hand furniture in a playful, tongue-in-cheek manner.

The campaign made waves across the London Underground, with striking visuals that highlighted the timeless elegance of Vinteria’s vintage pieces against the flat-pack culture of mainstream furniture giants like IKEA. The message? There’s a better alternative—one that doesn’t come with missing screws or questionable sustainability.
Shot the studio at 10 days HQ, the imagery highlighted key pieces, giving them a striking and commanding presence..
This campaign wasn’t just about selling furniture; it was about sparking a conversation around conscious consumerism. By choosing vintage over mass-produced, we’re making a more sustainable choice for our homes—and the planet.
Seeing the campaign come to life across the London Underground was a proud moment. It’s always rewarding to work on projects that not only push creative boundaries but also promote a meaningful message. If you spot one of the ads on your daily commute, remember: flat packs are fine—but vintage is better.
Looking to elevate your next campaign? Let’s collaborate!



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