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Vinterior the online furniture marketplace takes on Ikea on the London Underground



I recently had the pleasure of working on a bold and exciting campaign for Vinteria, a vintage furniture brand, in collaboration with design agency 10 Days London. The project was a creative departure from the norm, highlighting the beauty and sustainability of second-hand furniture in a playful, tongue-in-cheek manner.

campaign poster for furniture brand vinterior

The campaign made waves across the London Underground, with striking visuals that highlighted the timeless elegance of Vinteria’s vintage pieces against the flat-pack culture of mainstream furniture giants like IKEA. The message? There’s a better alternative—one that doesn’t come with missing screws or questionable sustainability.


Shot the studio at 10 days HQ, the imagery highlighted key pieces, giving them a striking and commanding presence..


This campaign wasn’t just about selling furniture; it was about sparking a conversation around conscious consumerism. By choosing vintage over mass-produced, we’re making a more sustainable choice for our homes—and the planet.


Seeing the campaign come to life across the London Underground was a proud moment. It’s always rewarding to work on projects that not only push creative boundaries but also promote a meaningful message. If you spot one of the ads on your daily commute, remember: flat packs are fine—but vintage is better.


Looking to elevate your next campaign? Let’s collaborate!



campaign poster for furniture brand vinterior
campaign poster for furniture brand vinterior

campaign poster for furniture brand vinterior
campaign poster for furniture brand vinterior

campaign poster for furniture brand vinterior





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